Niigata Prefecture

A highland resort where you can relax and unwind in the grandeur of nature and fresh, crisp air.

A low mountain facing the Sea of Japan, recommended even for beginner hikers.

A gold mine stretching 400-km across! The industrial heritage at Japan's largest gold and silver mine right before your eyes.

Enjoy a vast snow resort with the longest run of about 6,000m at Maiko Snow Resort.

An established ski resort for over 70 years, covering a total area of 236 hectares, it's one of the largest in the Kanto region.

A popular ski resort blessed with ideal terrain and 100% natural snow.

The first hotel-attached resort ski area in Japan to be designated as an international ski resort.

A unique "snow cellar" characteristic of heavy snowfall areas, open for tours throughout the year.

A station filled with local specialty products, including Uonuma Koshihikari rice.

A vast park covering approximately 40,000 tsubo in size, or roughly 132231㎡, where visitors can delight in the various expressions of the changing seasons, with autumn foliage being a standout attraction.

Coastal region and known jade producer in Itoigawa City. You might even find a jade gemstone?!

A park atop a small hill overlooking the Sea of Japan.

Top-tier Niigata ingredients come alive in this Italian restaurant set in a Japan-infused rustic kominka house.

Experience the sophistication of Echigo cuisine in an extraordinary space.

A variety of ingredients can be enjoyed in a rich variety of kushikatsu, kushiyaki, and kushiten.

A must-stop for foodies that serves top-notch delicious sushi only found in Niigata.

A famous shop serving Niigata’s rich miso ramen.

The birthplace of Niigata’s signature “tarekatsudon”.

The original home of ”wappameshi”! Your source for authentic, local fare from Niigata.

Authentic sushi using fresh local fish.

The luxury taste of a high-end Niigata “ryotei” restaurant, in a casual setting.

Just steps from Niigata Station! A famous spot for Niigata’s signature “tarekatsudon”.

Famous for “hegi soba”, a Niigata specialty, Suzakaya offers a variety of local dishes and sake.

A Stylish Restaurant and Wine Bar by Niigata Station.

A Japan-made beverage brand that’s always aligned with top-notch quality and the best ingredients.

Known as the "Eye Spring," this Japanese inn offers a rare hot spring experience, where guests can enjoy the freely flowing natural source waters in a secluded retreat.

A luxe time away to soak in the hot springs and delicious food.

A luxurious moment spent in an extraordinary space with the charm of wholehearted hospitality.

Onsen hotel with floating clouds creating a magical landscape.

Hot spring, dining, architecture and garden, all gathered aesthetically together in this tranquil Japanese ryokan.

Japan’s highest number of food stalls and 800 years of traditions to behold at the jaw-dropping Kambara Festival.

A must-see magical parade of floats! Near 400 years of legends come alive at this larger-than-life festival.

A gorgeous "Fireworks of Prayer" that envelops the audience in emotion.

A modern art festival held in Echigo-Tsumari, since 2000.