Niigata Prefecture

A beech forest eclipsed in beauty across gentle hills.

A lush waterside paradise drawing bird lovers, insect enthusiasts, and flower admirers alike.

Splendid panoramas from the 7th-floor rooftop, with breathtaking scenery and rich nature of Fukushimagata.

Authentic Japanese ozashiki-asobi (tatami parlor entertainment) experience with the ever-elegant Furumachi Geigi.

Authentic Oiran photography shoots at the only studio in Japan with pro’s covering every step from prep to shooting.

A newly revived yet nostalgically charming shopping street, created by restoring retro row houses from an old market.

Try your hand at creating unique blown glass and stained glass pieces at this workshop nestled at the foot of the mountains.

Marine creatures native to the Sea of Japan and up-close encounters await at the aquarium!

Ski resort with everything for novice and expert skiiers including courses and a kids area.

Just 80 minutes from Tokyo! A ski resort with everything you need plus family-friendly fun.

Breathtaking views to rival the fjords of Northern Europe from aboard a glass-bottomed boat or observation deck.

A highland resort where you can relax and unwind in the grandeur of nature and fresh, crisp air.

A specialty salmon restaurant operated by Sennenzake Kikkawa, a long-established salmon-processing shop known for its premium salmon products.

Select Japanese beef and fresh offals meet wallet-friendly prices at this warm and friendly yakiniku joint.

Top-tier Niigata ingredients come alive in this Italian restaurant set in a Japan-infused rustic kominka house.

Experience the sophistication of Echigo cuisine in an extraordinary space.

A variety of ingredients can be enjoyed in a rich variety of kushikatsu, kushiyaki, and kushiten.

A must-stop for foodies that serves top-notch delicious sushi only found in Niigata.

A famous shop serving Niigata’s rich miso ramen.

The birthplace of Niigata’s signature “tarekatsudon”.

The original home of ”wappameshi”! Your source for authentic, local fare from Niigata.

Authentic sushi using fresh local fish.

The luxury taste of a high-end Niigata “ryotei” restaurant, in a casual setting.

Just steps from Niigata Station! A famous spot for Niigata’s signature “tarekatsudon”.

A specialty salmon shop dedicated to traditional, time-honored processing methods.

A Japan-made beverage brand that’s always aligned with top-notch quality and the best ingredients.

A popular inn offering therapeutic stays, featuring healing hot springs and homely meals for ultimate relaxation.

A campsite operated by Snow Peak, offering an easy and accessible way for beginners to enjoy outdoor adventures.

Known as the "Eye Spring," this Japanese inn offers a rare hot spring experience, where guests can enjoy the freely flowing natural source waters in a secluded retreat.

A luxe time away to soak in the hot springs and delicious food.

A luxurious moment spent in an extraordinary space with the charm of wholehearted hospitality.

Onsen hotel with floating clouds creating a magical landscape.

Hot spring, dining, architecture and garden, all gathered aesthetically together in this tranquil Japanese ryokan.

A snow festival filled with events, featuring countless lanterns floating through the night sky.

Japan’s highest number of food stalls and 800 years of traditions to behold at the jaw-dropping Kambara Festival.

A must-see magical parade of floats! Near 400 years of legends come alive at this larger-than-life festival.

A gorgeous "Fireworks of Prayer" that envelops the audience in emotion.

A modern art festival held in Echigo-Tsumari, since 2000.