Ponshukan Niigata

Niigata Prefecture is home to Japan’s largest number of sake breweries and one special spot, Ponshukan, the one-stop-shop where you can taste and shop brands from every one of them. There are actually three different Ponshukan locations in Niigata, but the branch inside JR Niigata Station is especially convenient.

The store is divided into three areas: the sake area, the complex area, and the craftsmanship area.
At the Kikizake Bansho (sake tasting room) in the sake area, you can pay 500 yen for five tokens to explore any five sakes you would like. If you’re in the mood for more, make sure to swing by Kaku-uchi, the sake bar located inside the complex area that serves not only sake, but a full variety of dishes to pair. Inside the same complex you’ll also find the famous “bakudan onigiri” (bombshell rice ball), a supersized, 9cm diameter rice ball that packs enough grains for 2 bowls of tasty rice and plenty of mouthwatering fillings.
In the craftsmanship area, you’ll find an eclectic lineup of specialty wares and goods.

With its convenient, onsite location, you can easily swing by and explore some sake while at the station. There are also numerous non-alcoholic options, including delicious Niigata-brand rice, miso, sweets and other souvenirs to browse.