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Kinoko no Yama

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Kinoko no Yama

A Classic Chocolate Snack Made with a Light Cracker and Chocolate.

3.36 7

Last update :
Supervised by :  Meiji Co., Ltd.

Kinoko no Yama, a long-selling product that represents Meiji Co., Ltd. (hereafter, Meiji), has been a beloved national chocolate snack across generations since its launch in 1975. Its most distinctive feature is its cute mushroom-shaped form. The cracker is light and fragrant, while the chocolate portion has a two-layer structure that gives it a smooth melt-in-the-mouth texture. The slight saltiness of the cracker brings out the sweetness, while the clean finish makes it easy to enjoy.

Its crisp texture and bite-size shape that keeps your hands relatively clean are also part of its appeal. With its timeless deliciousness, it has become part of everyday life in Japan. At a time when foreign-language names were the norm, the product deliberately adopted a Japanese name.
The packaging, which evokes the warmth of satoyama landscapes and human kindness, is also worth noticing. In the upper right corner, you will also find the phrase “Hotto Hitoiki,” which conveys the product’s gentle world and mood.

Its high level of recognition and the ease with which people can talk about it make it an ideal souvenir. In addition to the standard boxed version, it also comes in individually wrapped and assorted types, and can be purchased all across Japan.

Highlights

  • A nationally loved chocolate snack that has been enjoyed for more than 50 years since its launch.
  • The chocolate portion has a two-layer structure that gives it a smooth melt-in-the-mouth texture.
  • Its clean finish makes it easy to eat, and its bite-size shape that keeps your hands relatively clean is also appealing.
  • The packaging, which evokes satoyama landscapes and human kindness, is also worth noticing.
  • Because it comes in types other than the standard boxed version, it also makes a good souvenir.

Photos

  • A rich chocolate flavor you can really enjoy

    A rich chocolate flavor you can really enjoy

  • A crisp texture created by the cracker-and-chocolate structure

    A crisp texture created by the cracker-and-chocolate structure

  • Strawberry & Chocolate, loved for its light sweet-tart flavor

    Strawberry & Chocolate, loved for its light sweet-tart flavor

  • Uji Matcha, a Japan-exclusive flavor with deep matcha richness

    Uji Matcha, a Japan-exclusive flavor with deep matcha richness

  • Hokkaido Milk, a Hokkaido-exclusive flavor with rich depth and umami

    Hokkaido Milk, a Hokkaido-exclusive flavor with rich depth and umami

Official FAQs

Frequently Asked Questions have been vetted and answered directly by each listing.

Q

If there is a problem with the product after opening it, can it be returned or exchanged?
A

If it is clearly defective, such as containing a foreign object or showing signs of spoilage, there is a good chance it can be returned or exchanged. Please contact the store where you purchased it or Meiji’s customer service desk.

Q

Does it keep well?
A

The shelf life is about 9 months to 1 year from the date of manufacture. Store it in a cool place below 28°C.

Q

Can I buy it around Tokyo?
A

Yes. It is available in many locations around Tokyo, including convenience stores and supermarkets.

Reviews

7

Some reviews are AI-translated.

  • 雨妤魚
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    Actually, I took this photo at Costco. If you really like it, you can buy it at Costco〜
    I originally wanted to try it in Japan and buy it when I came back if I liked it, so I wouldn’t have to carry it around.
    But when I went to Japan, all I bought was Jagabee.
    Sorry, Kinoko no Yama. I’ll definitely buy you next time.
    Pinky promise.
    I just found a strawberry flavor while browsing at Kuang Nan〜 If you like it, you can check Kuang Nan.
    Sushiro has a vanilla caramel sundae with Kinoko no Yama.
    The Takenoko no Sato one is matcha strawberry. They’re both 140.
    I found out Don Quijote has a promotion too.
    So cool⋯ I’ve noticed that whenever I see something,
    it just keeps showing up everywhere.
    I hope money does too hahahahaha

  • 一個漸漸喜歡上慢旅的人
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    I've always loved this classic mushroom-shaped snack from Meiji. The crispy cracker has an enticing aroma, and the rich chocolate mushroom cap on top pairs with it in just the right proportion. It's sweet without being too rich.

    It also brings to mind Takenoko no Sato, another similarly shaped snack from Meiji. Although they look somewhat alike, their overall textures and flavors are actually quite different. I've heard that in Japan, both camps have their own loyal supporters, and mentioning them always sparks an interesting debate.

    As for me, I'm on the Kinoko no Yama side, probably because I like the texture of the crispy cracker stem. This classic snack is both cute and delicious, and whenever I see it at a supermarket in Japan, I can't help picking up a few boxes. It's perfect as an afternoon snack or whenever I'm craving something to munch on.

  • Linda Liao
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    A classic Meiji snack. The little mushroom shape is really cute, and there's also a bamboo shoot-shaped version. There are subtle differences in texture between the two, though, and if you ask Japanese people which camp they're in (mushroom/bamboo shoot), each has its own loyal supporters! Personally, I still prefer the mushroom shape〜

  • BobbyJenny
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    Meiji's mushroom-shaped chocolates are small and cute, and each one looks like a mini mushroom. Just looking at them makes them appetizing. When you bite into one, the rich, smooth chocolate coating pairs well with the crispy cracker inside. The sweet chocolate and crunchy texture go together nicely. What I like most is that they're bite-sized, making them easy to eat without feeling too heavy.

  • W10B
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    The super classic Kinoko no Yama.
    They look like cute little mushrooms. The caps are rich chocolate, and the stems are crispy biscuit sticks. Each one is bite-sized and doesn’t get your hands messy.
    Kinoko no Yama and Takenoko no Sato are often displayed together, so I usually buy both.

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Details

Name in Japanese
きのこの山
Manufacturer
Meiji Co., Ltd.
Price
312 yen per box (tax included) *Prices may vary depending on the retailer.
Available at
Convenience stores, supermarkets, drugstores, airports, and other locations nationwide
Calories
About 378 kcal per box (66 g)
Shelf Life
About 1 year from the date of manufacture (about 9 months for the matcha flavor)
Official Website
Official Website (Japanese)
Hokkaido Tohoku Kanto Chubu Hokuriku Kansai Chugoku Shikoku Kyushu Okinawa