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Takenoko no Sato

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Takenoko no Sato

A Beloved Chocolate Snack Where Crisp Cookies and Chocolate Come Together.

Last update :
Supervised by :  Meiji Co., Ltd.

Takenoko no Sato is one of the signature products of Meiji Co., Ltd. (hereafter, Meiji). Following the huge success of its sister product Kinoko no Yama, it was developed as the second product in the series with a completely different concept. Since its launch in 1979, it has remained a long-selling favorite with a history of more than 45 years.

Its most distinctive feature is its original shape, with chocolate covering the top of a bamboo shoot-shaped cookie base. It was the first product in Japan to use a technique called kata-yaki, creating a new kind of texture experience. In 2003, the chocolate changed to a two-layer structure made up of rich cacao-flavored chocolate and mellow milk chocolate. While preserving the satisfying unity and hearty bite that define the snack, this change added even more depth of flavor. Its addictive taste comes from the exquisite balance between the chocolate and the cookie. The lush green package design, which evokes a satoyama landscape and includes the phrase “Kokora de Hitoiki,” is another highlight worth noticing.

In addition to its strong name recognition, the fact that it is easy to find almost anywhere makes it a great souvenir. With regional limited-edition flavors and individually wrapped versions that are easy to share, it is a snack that can be enjoyed in many different situations.

Highlights

  • One of Meiji’s signature products, with a history spanning more than 45 years.
  • Developed with a completely different concept following the huge success of Kinoko no Yama.
  • Its addictive taste comes from the exquisite balance between the chocolate and the cookie.
  • The package, featuring the phrase “Kokora de Hitoiki,” is also worth noticing.
  • It also comes in individually wrapped versions that are easy to share, making it a good souvenir.

Photos

  • A smooth melt-in-the-mouth texture created by the combination of cookie and chocolate

    A smooth melt-in-the-mouth texture created by the combination of cookie and chocolate

  • The crisp cookie texture is irresistibly addictive.

    The crisp cookie texture is irresistibly addictive.

  • Strawberry & Chocolate with a bright sweet-tart flavor

    Strawberry & Chocolate with a bright sweet-tart flavor

  • Nishio Matcha offers a refined, elegant umami.

    Nishio Matcha offers a refined, elegant umami.

  • Small packages that are convenient to carry are also available.

    Small packages that are convenient to carry are also available.

Official FAQs

Frequently Asked Questions have been vetted and answered directly by each listing.

Q

If there is a problem with the product after opening it, can it be returned or exchanged?
A

If it is clearly defective, such as containing a foreign object or showing signs of spoilage, there is a good chance it can be returned or exchanged. Please contact the store where you purchased it or Meiji’s customer service desk.

Q

Does it keep well?
A

The shelf life is about 9 months to 1 year from the date of manufacture. Store it in a cool place below 28°C.

Q

Can I buy it around Tokyo?
A

Yes. It is available in many locations around Tokyo, including convenience stores and supermarkets.

Reviews

Details

Name in Japanese
たけのこの里
Manufacturer
Meiji Co., Ltd.
Price
312 yen per box (tax included) *Prices may vary depending on the retailer.
Sales Locations
Convenience stores, supermarkets, drugstores, airports, and other locations nationwide
Calories
About 345kcal per box (63 g)
Shelf Life
About 1 year from the date of manufacture (about 9 months for the matcha flavor)
Official Website
Official Website (Japanese)
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