Dogo Shotengai (Dogo Haikara Dori)
Nicknamed “Dogo Haikara Dori”, the Dogo Shotengai is a shopping arcade connected to Dogo Onsen Honkan. At 250-meters in length, this L-shaped shopping arcade connects the stretch from the main building of Dogo Onsen to Dogo Onsen Station, the final stop on the Iyotetsu train lines.
Dogo Shopping Arcade isn't very large, but it's packed with unique shops, making it a great place to browse at a leisurely pace and hunt for finds. You can find almost every Ehime specialty product you can think of here, so shopping is very convenient.
Imabari towels are also well worth buying. Known for being soft on the skin and highly absorbent, they're both practical and high-quality. They're great for personal use and also make a distinctive gift.































