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B-speak

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B-speak

A popular shop in Yufuin known for its delicious roll cakes.

3.24 1

Last update :
Supervised by :  Sansoumurata

Opened in 1999, B-speak is a renowned roll cake shop in Yufuin, operated by the long-established Yufuin ryokan "Sansoumurata." As a pioneer of roll cake specialty shops, it quickly gained popularity and remains a favorite, often with long lines even after more than 20 years.

The signature "P-Roll" was created with the idea of providing local children with a simple, everyday snack. It uses only four ingredients: flour, sugar, eggs, and fresh cream. Each roll cake is meticulously handmade, resulting in a delightfully fluffy texture and a subtle, refined sweetness. The balance between the cream and the cake is carefully crafted to ensure deliciousness in every bite. Available only for in-store purchase and with a same-day expiration date, this rare treat is a must-have when visiting Yufuin. For guaranteed purchase, advance reservations are recommended.

Another popular item is the "Earl Grey Cheesecake," which features the aroma of Earl Grey tea combined with Scandinavian cream cheese. This item is available for mail order.

Highlights

  • A roll cake specialty shop opened in 1999.
  • The "P-Roll," a handmade roll cake, is extremely popular.
  • The "Earl Grey Cheesecake" is also well-loved and available for mail order.

Photos

  • The "P-Roll" is available in plain and chocolate varieties.

    The "P-Roll" is available in plain and chocolate varieties.

  • Conveniently located along Yufuin's main street.

    Conveniently located along Yufuin's main street.

Official FAQs

Frequently Asked Questions have been vetted and answered directly by each listing.

Q

Do you have pamphlets in other languages? (If so, please also inform us of the supported languages)
A

Yes, the menu includes English descriptions, and there are samples of each product displayed.

Q

Is there free Wi-Fi available in the shop?
A

No free Wi-Fi available.

Q

Is there a space to eat in?
A

No, there isn't.

Reviews

1

Some reviews are AI-translated.

  • Linda Liao
    See More

    The popular dessert B-speak fresh cream roll is a must-buy souvenir for many people! This cake wraps rich, smooth whipped cream in a soft, delicate sponge. It looks simple and unassuming, but the cake and cream are perfectly balanced. It isn't overly fancy, which just makes you want to keep eating bite after bite.

    Getting this cake was quite an ordeal~ We knew before our trip that it was very popular, and we walked into the shop full of anticipation, only to find that the tourists ahead of us had bought the last roll. It was a complete shock. We had made a special trip there, only to leave empty-handed, so we were a little disappointed. Unexpectedly, a pleasant surprise came on the Yufuin no Mori sightseeing train on our way back! When we saw that they were selling it on the train, our eyes lit up and we immediately bought one with Japanese yen. Although it was smaller than the full roll sold at the shop, only about half the size, we were all thrilled just to have found it again. We couldn't wait to open it and share it. The delicate cake and smooth cream were gone in no time. Even now, this dessert that we unexpectedly managed to get still seems especially delicious!

Details

Name in Japanese
B-speak
Postal Code
879-5102
Address
3040-2 Yufuinchokawakami, Yufu City, Oita
Telephone
0977-28-2166
Closed
Irregular holidays（Two days a year）
Business Hours
10:00am - 5:00pm
Budget
2,000yen
Access
About 5 minutes walk from JR Yufuin Station
Credit Cards
Accepted
Official Website
Official Website (English)
Hokkaido Tohoku Kanto Chubu Hokuriku Kansai Chugoku Shikoku Kyushu Okinawa