Stephanie Cheung
The donuts here look almost too pretty to eat—they're basically made for Instagram!
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I'm donut ? Nakameguro
Melt-in-your-mouth fluffy perfection at this fresh-made donut shop.
4.07
2
I’m donut ? is a specialty takeout donut shop located under the elevated railway tracks, just a 10-second walk from the east exit of Nakameguro Station. You’ll know it by the chic white-themed and glass-paned exterior that just begs you to watch each delicious round fry up close.
Locals rave about the “fuwa-shuwa” pillowy bite that nearly melts in your mouth. The secret is a signature brioche dough made from domestic flour and pumpkin puree, slowly fermented at low temperatures, then flash-fried at high heat. The finished taste is an unbeatably airy texture that you’ll almost swear was never fried. Choose from eight flavors on the menu, including the classic "I’m donut ?", Custard, Lemon, and Framboise. Savory options, such as "Prosciutto," featuring premium Italian ham, are also available (may vary by season).
Original goods, including cooler bags and stickers, make great souvenirs. Since opening in 2022, the shop has consistently drawn long lines and remains a popular stop among dessert enthusiasts, shoppers, and visitors exploring the Nakameguro neighborhood.
Highlights
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Conveniently located beneath the elevated railway tracks, just a 10-second walk from Nakameguro Station.
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Donuts feature a unique, fluffy, melt-in-your-mouth texture achieved by slow fermentation and quick, high-temperature frying.
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Offers eight varieties, including sweet options like their classic “I’m donut ?” and savory selections.
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Glass-fronted design allows customers to watch the donut-making process up close.
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Sells original merchandise, adding another enjoyable dimension to the shopping experience.
Photos
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Look for the distinctive orange neon sign.
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Donuts crafted with a baker’s expert touch.
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Signature bestseller: “I’m donut ?”
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Savory Prosciutto donut topped with premium cured ham.
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Experience the ultimate in fluffy softness and melt-in-your-mouth texture.
Official FAQs
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
How is the unique fluffy and airy (“fuwa-shuwa”) texture created?
A
It was developed by Ryota Hirako, the owner-chef of the Fukuoka-based bakery AMAM DACOTAN, who took inspiration from bread dough. The donuts' signature airy texture is achieved by using an original brioche dough blended with pumpkin puree, quickly fried at high temperatures.
Q
What payment methods are accepted?
A
Cash and PayPay are accepted.
Q
Is there an eat-in space?
A
No, the shop is takeout-only and does not provide seating.
Reviews
2
If the original text is in another language, the AI will automatically translate and display it.
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郭淑玲
The donuts were still warm when I got them—crispy outside, chewy inside. They taste a bit like bread and a bit like fried treats, with lots of layers. Tons of flavors to choose from, and each one looks super tempting. The sweetness is just right—not overwhelming. The shop has a cute, minimalist vibe and is great for photos. Even though there's a line, it's totally worth the wait!
Details
- Name in Japanese
- I’m donut ? 中目黒
- Postal Code
- 153-0051
- Address
- 1-22-10 Kamimeguro, Meguro-ku, Tokyo
- Closed
- Irregular holidays
- Business Hours
- 9:00am - 7:00pm (Closes once sold out)
- Access
- Approximately a 10-second walk from the East Exit of Nakameguro Station (Tokyu Toyoko Line / Tokyo Metro Hibiya Line).
- Credit Cards
- Not accepted
- Official Website
- Official Instagram