POTATO LABO

POTATO LABO is a specialty sweet potato sweets shop in Hitachinaka City, Ibaraki Prefecture, that opened in 2022. It is located about a 2-minute walk from Nakaminato Station on the Hitachinaka Seaside Railway Minato Line.

The shop is dedicated to bringing out the full flavor of sweet potatoes, a local specialty of Hitachinaka City. It pursues quality in every detail, from selecting the sweet potatoes to the production methods and the people who make the sweets. Its signature menu item is the Japanese-style shake “Dried Sweet Potato Brown Sugar Shake.” Other offerings include a wide variety of sweet potato sweets such as “Freshly Squeezed Sweet Potato Mont Blanc” and “Sweet Potato Cookie Cream Puff.”

The warm interior welcomes visitors in a cozy atmosphere. Many people buy the dried sweet potatoes and sweet potato sweets not only as everyday snacks, but also as travel memories or gifts. The shop also develops sweets that reuse part of the sweet potato skins, helping reduce food loss.