Ginza Matsuzaki Senbei Main Shop

A long-standing Senbei (a type of Japanese cracker) shop, founded in 1804. The “Oedo Matsuzaki Sanmido” Kawara Senbei, representing the Matsuzaki Senbei, has a smooth surface on which a craftsman will carefully paint a seasonal motif with syrup, one by one. It uses plenty of eggs, and the light sweetness with a crispy pleasant texture is loved by a wide range of customers.

Other types of senbei include, Soka senbei, Arare and Okaki with a variety of products such as those suitable for gift exchange purposes and single items that are perfect for personal consumption.

The first floor is devoted to Beika (rice confectionery), and the basement first floor specializes in Kawara-senbei.