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The Seven Wonders of Honjo, Famous Ningyoyaki Yamadaya Head Store

Enjoy their meticulously crafted Ningyoyaki, a beloved sweet treat.

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Established in 1951, this Japanese confectionery shop offers freshly baked Ningyoyaki every day. The taste, preserved and passed down through the family for many years, is now a signature sweet of Kinshicho.

Originally, the founder was a wholesale egg dealer who began making the popular Ningyoyaki using his prized eggs. Today, the dough is made using "Kurenai Tamago" from Unozawa Poultry Farm in Chiba Prefecture. The Ningyoyaki, which come in adorable shapes such as raccoons and maple leaves, are also popular.

Without any preservatives or additives, the shelf life is four days including the day of production.


  • The red bean paste in the Ningyoyaki is made from Hokkaido-grown azuki beans.
  • The dough uses fresh, rich "Beni Tamago" from Unosawa Poultry and high-quality honey.
  • They also have Ningyoyaki without bean paste (in the shape of a maple leaf).


  • The moderate sweetness and moist, fresh texture are our pride.

    The moderate sweetness and moist, fresh texture are our pride.

  • Preserving the unchanged taste since its establishment in 1951.

    Preserving the unchanged taste since its establishment in 1951.

Official FAQs

Frequently Asked Questions have been vetted and answered directly by each listing.


Do you have menus in foreign languages or with pictures? (If so, please let us know the languages available.)


There is no foreign language menu but there is a menu with pictures available.


Is there a space to eat in?


No, there isn't.


Which shape does not contain bean paste?


In our shop, the one without bean paste is in the shape of a maple leaf. The other three types (racoon, drum, and Mikasa) all contain bean paste.


Can I order online?


Yes, you can order from our website. Orders for Ningyoyaki can be placed from our website, through an external site [Hattori Yukio's Otoriyose].



Name in Japanese
名物人形焼 山田屋本店
Postal Code
3-8-11 Koto-bashi, Sumida-ku, Tokyo
Wednesdays, January 1st
Business Hours
10:00am - 6:00pm
(1)Approximately a 2 minute walk from the JR Sobu Line Kinshicho station.
(2)Approximately a 2 minute walk from the Tokyo Metro Hanzomon Line Kinshicho station.
Credit Cards
Official Website
Official Website (Japanese)